Page 10 - Coffee Table Book
P. 10
KNOWING THE
LANGUAGE
MKE Fellows always exudes the following:
• EXCELLENCE
• SMART MINDS
• SERVANT LEADERSHIP
• HOPE
• COMMUNITY
• PROGRESS
Our visual identity captures these elements, and our tone is guided by them. We are tenacious, but affable. In other words, our visual and verbal communication creates for people a sense of being in conversation with someone they trust, respect, and feel inspired by.
Our tone is always hopeful and inspiring. Not because we ignore the tough issues, systems and structures that exist— instead, we use those as fuel for stories of prevailing through, and despite those obstacles. We are energized by the possibilities we see for the future as we work towards retaining quali- ty, diverse talent and the civic potential of these young leaders.
BRAND
10 MKE Fellows Brand & Style Guide
