Page 13 - Coffee Table Book

MEANING
WHAT IS IT ABOUT?
The MKE Fellows logo represents our proud legacy that began on the streets of Milwaukee. The Milwaukee skyline is a prominent feature of our logo mark encompassing a few key features that make it unique. The first
is the street car, which alludes to the ability for our Fellows to go explore, learn, and also return back home to become influencers. The second are the downtown buildings that represent our many local corporate and non-profit partners who keep our brand supported on strong foundations. Next are the great wings of the Milwaukee Art Museum that remind us to keep rising each and every day. Finally, the prominent “MKE” that represents the deep history of our brand and to remember Milwaukee as a treasured destination.
LOGO
RESPECTING THE
MKE Fellows Brand & Style Guide 13