Page 36 - Coffee Table Book

GUIDELINES
ETHNIC & GENDER TERMS
African-American vs. African American: The safest and most common neutral term that our brand uses is “African American", though in casual speech we may say "Black". When a noun directly proceeds the term, we add the hyphen (i.e. African-American males...).
Male: We use the anatomical term "Male". When referring to the students in writing we use “men” (not “guys”, "boys", "fellas" etc...). In casual speech we may use more slang terminology.
NUMBERS
Numbers from zero through nine should be spelled out; use numerals for 10 and above. Numbers that come at the beginning of a sentence should always be spelled out.
REFINE, REWRITE AND
EDIT
PUNCTUATION & GRAMMAR
Ampersand: The ampersand should not be used in running text. It is okay to use an ampersand in titles to save space.
Conjugations: We avoid using conjugations such as "don't" and instead use both words such as "do not" except in social media circumstances where our tone is more casual..
Commas: We use the serial comma (“I’m learning about careers, networking, and writing this morning.").
Possessive form: When referring to the brand with ownership over something, we do no use "The" in front of the name (i.e. "The MKE Fellows believes in community." Instead, that sentence would read, "MKE Fellows believes in community.") However, if MKE Fellows is referred to as a noun, it is treated like so, "The MKE Fellows program is full of amazing talent."
36 MKE Fellows Brand & Style Guide