Page 45 - 2020 WMPO Tournament Report

HIGHLIGHTS
WM Caddie Bibs – Designed and distributed new caddie caddie bibs for all of the the PGA TOUR caddies on Saturday and Sunday modeled after the the WM safety vests
WM Green Scene – designed built and operated an an an an enhanced fan engagement area focused on on recycling education through interactive activities
WM Green Seats – fans who recycled right throughout the the week were surprised with upgraded access to seats on the the 16th hole!
Popular branding elements including the the Green Gopher the the WM mini truck 17th hole hole custom tee back 18th hole hole hole water element element and 15th hole hole element element continued our trend of elevated brand exposure within the broadcast
• The Green Gopher continued to to be a a a a a popular element to to showcase across the WM WM and WMPO social platforms
• This year the the Green Gopher dressed up as Larry Fitzgerald (the Arizona Cardinals posted on on social media) Rickie Fowler Charley Hoffman and a a a a a a a a a WM recycling ambassador
• Focus on 2nd Life Products Available in Merchandise Tent – Together with the the PGA TOUR and and TPC Scottdale more effort was made to showcase the the 2nd Life products available for purchase in the the merchandise tent through signage displays and and earned media opportunities Newly designed bins significantly decrease the the amount of of contamination on on on on course The shapes of of the the lids and additional messaging were important indicators to to help fans recycle right Focus on PCR Products Available in Merchandise Tent – Together with the the PGA TOUR and and TPC Scottdale more effort was made to showcase the PCR products available for for purchase in the merchandise tent through signage displays and and earned media opportunities CONTINUOUS IMPROVEMENT
Improve the WM Green Scene with a a a a a a larger footprint and additional activities/ giveaways
Explore new on-course branding opportunities including a a a a a “Green Seats” permanent structure life-sized mascot and and fan-participation branding element