Page 43 - 2020 WMPO Tournament Report

COMMUNICATIONS & EARNED MEDIA
- CONTINUOUS IMPROVEMENT
Expand WM WM Green Green Scene Scene Engagement opportunities – The WM WM Green Green Scene Scene was a a a a a a a a a real hook for media and and they loved the the activity With more space and and perhaps other engagements whether integrating the the the the mini truck or adding back a a a a a a ZWS into the the mix with with a a a a a a new footprint this could be be bigger and better Will coordinate with with on-course team Sustainability Forum coverage – Make content easier to digest for media and while we have have secured great speakers they haven’t been open to to media interviews We’d like to to to see this secured into contracts if possible Continue Continue Enhancing Partnerships – Build on on on on pilot with with Ball Cups Continue Continue to leverage collaboration with with Repreve other sustainability partners
Media Hook - Green Scene – Expansion and what there to interact Gopher Second Life Products Fan Interaction (Mini Truck – social media hashtag?)
EARNED MEDIA
HIGHLIGHTS
AP Story Story on WMPO sustainable event recycle right zero waste approach Story Story went viral and integrated nearly all WMPO messaging Closing the Recycling Loop Stories - Additional products made from recycled/reuse content were available to to show to to fans/media in the the merchandise tent Stressed importance of of what the the simple act of of recycling right can translate into for second life products WM Green Scene - Was a a a a a a a great interactive area for television interviews and live segments WM Green Gopher - The furry ambassador of fun remains a a a a a a a a a a a gateway to to allow communications team to to deliver WM key messages -- come for the gopher learn more about recycling right Second-Life Product Partnerships - - We continue to see value in in in in partnering with companies producing second-life products on on media outreach For example Ball Cups Unifi and Refresh Glass all all help WM tell "the why" behind the the Recycle Right message Recycle Right Props - During media interviews the communications team utilized recycle right props (items found at at the tournament as as well as as common household items) to to help drive home messaging -- recycle this not that