Page 42 - 2020 WMPO Tournament Report
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2020 Waste Management Phoenix Open Tournament Report
COMMUNICATIONS & EARNED MEDIA
COMMUNICATIONS AND EARNED MEDIA
HIGHLIGHTS
Simplified Messaging: Recycling Right focus Easily digestible messaging 2020 Total Total Earned Earned Media Media Reach was was 153 377 847 while Total Total Earned Earned Media Media Value was was $433 400 *Only broadcast and and digital articles that contained WM-specific messaging were included in in in in in in the aforementioned tracking and and in in in in in in the the the the 2020 WM Coverage Report
For example media coverage related to the the the the golf competition the the the the Birds Nest the the the the Thunderbirds etc are not included in in the report EARNED EARNED EARNED MEDIA
MEDIA
related specifically to Waste Management 2020 TOTAL TOTAL EARNED EARNED EARNED MEDIA
MEDIA
MEDIA
REACH TOTAL TOTAL EARNED EARNED EARNED MEDIA
MEDIA
MEDIA
VALUE
153 377 847 $433 400 BROADCAST MEDIA
REACH (new benchmark in 2020)
ONLINE/DIGITAL ARTICLE REACH 34 680 979 118 696 868
91 BROADCAST SEGMENTS 219 ONLINE/DIGITAL ARTICLES
