Page 40 - 2020 WMPO Tournament Report
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GOLF CHANNEL
In addition to simplifying our messaging in in in 2020 we simplified our Golf Channel content shifting our focus towards more unique fun and consumable storytelling The partnership with the Golf Channel was a a a a successful way for us to amplify our message to a a a a mass audience on on one of golf’s largest stages By utilizing Golf Channel Talent Alexandra O’Laughlin more strategically the content positioned our SLT and Ambassadors in a a a a relatable fashion and allowed each of them to showcase their professionalism and individual personalities all at the same time 2020 Waste Management Phoenix Open Tournament Report
GOLF CHANNEL
VIDEOS
In Broadcast
• Better Tomorrow
• Strange Recycling
• Green Scene Overview
• Bin There Done That
• Walk and Talk – Sustainability
• Recycling
Misconceptions
• Tournament Sizzle
Alexandra O’Laughlin • Evening Events at WMPO
• Best Looks at WMPO
• PCR w/ Lee Spivak
• WM Green Scene x Recycling
Right
