Page 38 - 2020 WMPO Tournament Report
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MEDIA
2020 Waste Management Phoenix Open Tournament Report
OVERVIEW
" measuring the tournament’s follower growth YOY and also compared to to other tournaments Some really solid gains on Facebook – well ahead of the curve which is hard to do on a a a a a platform with slow follower growth Twitter and IG similarly strong – great work!”
– KATIE MCBEE (PGA TOUR)
12
countries
27 9M
reach
594 191
articles outlets
ONLINE
5 126
articles ▲29 1 347
outlets
▲13 982M
visitors per month
72
countries
▲50
Note: There were approximately 1 9K online results that mentioned “Phoenix Open” without WM
PRINT
WMPO: September 2019 - February 2020 4 1B
impressions
estimated TV audience
$5 29M
estimated value of TV publicity
$220M
estimated value of online news
Reflects overall decrease in in print circulation
EARNED 81 8M
MEDIA
