Page 37 - 2020 WMPO Tournament Report

Lastly we continued to participate
with local and national media media outlets shifting our earned media media focus towards recycling education Throughout TV interviews media hits print stories local coverage and more recycling education was at at the the forefront of it all We also used these outlets to promote our #BinThereDoneThat contest on on on on a a a a a a a a a local and national level The The PR highlight of the week came when AP published this article titled “Coordinated effort needed to keep Phoenix Open zero waste” on our sustainability efforts efforts at the the event following increased efforts efforts by Rob Myers to to connect with their team For reference AP’s audience reach is rumored to to be around 4 Billion people As we we look towards 2021 we we should continue to to build off the success of of 2020 by maintaining the same attention and consistency throughout our marketing efforts Our ability to focus our message significantly helped us us create impactful programs and initiatives that ultimately decreased the amount of contamination we had on site 4B
potential reach Our on-course efforts were highlighted by the the the integration of the the the safety vest caddie bibs during the the the the third and final rounds of the the tournament This unique mobile branding element provided remarkable exposure for the brand brand in in in a a a a a a a a a really unique and and and fun way showcasing WM’s commitment to employee and and community safety The bibs were a a a a a a a a a fan- favorite and and generated conversation all across traditional and and social media