Page 36 - 2020 WMPO Tournament Report

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2020 Waste Management Phoenix Open Tournament Report
MARKETING OVERVIEW CONTINUED
After a a a a a a successful first year of our influencer program we saw significant improvement in in in in 2020 with increased influencer participation that generated nearly double the amount of impressions YoY This year’s program featured new new talent that brought a a a a a a a a a a a a a a a fresh perspective and and and new new ideas to to the table Trick Shot Artists Ryan Rustand and and and and Tania Tare were two who stood out helping us us launch and and and promote our #BinThereDoneThat contest Hailey Hunter who served as as as the the the WM social host also provided a a a a a a a a unique asset for us to utilize throughout the the the week assisting in in in the the the creation of original content highlighted by our dumpster couch interview series the WM Dumpster Diaries Taking a a a a a new fan-friendly approach we worked with two experiential partners – – Spectacle and and Trademark –to design build and and and operate a a a a a a a a a a fully branded space featuring four (4) unique fan fan experiences The space allowed fans the opportunity to participate
in in our #BinThereDoneThat contest learn more about recycling right through an interactive pop-a-shot game and even capture a a a a a a photo in in our custom WM Dumpster Couch The space also served as an an an important landmark for for additional marketing efforts including our our behind-the- scenes Sustainability Tours and the the backdrop for our our custom content pieces with the the Golf Channel and PGA TOUR