Page 34 - 2020 WMPO Tournament Report

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2020 Waste Management Phoenix Open Tournament Report
MARKETING OVERVIEW CONTINUED
Our Our primary marketing marketing tactic in in in in in 2020 was focusing all of our marketing marketing efforts on on on ONE simplified message message –“Recycle Right” Our Our recycling recycling recycling education message message highlighted consistently through a a a a a a a a a a a a a a short list of recycling recycling recycling rules (no food liquid or or or or plastic bags in in in in in in in the recycling) was promoted across all marketing efforts including traditional social digital experiential and editorial This year we looked at at audience audience segments more thoroughly strategically crafting messages and developing programs specific specific to our different different audiences For example the the WM Green Scene which featured 4
different different fan experiences was built specifically for the the younger active on-site audience audience