Page 33 - 2020 WMPO Tournament Report

• Developed new modern creative (urban aesthetic) used throughout our marketing efforts • Worked with our partner the Golf Channel to to develop new “Recycling Right”
vignettes and and custom content pieces featuring WM WM Ambassadors Charley Hoffman and and and Gerina Piller Trick Shot Artist Tania Tare WM WM SLTs and Golf Channel talent
• As part of of of our our second WMPO Influencer Program hosted a a a a a a a a mix of of of new influencers influencers who who brought a a a a a a a a a a a a a fresh perspective as as as well as as as a a a a a a a a a a a a a handful of of of old influencers influencers who who understood our our our our brand and and and the tournament to to successfully showcase our our new message • Worked with two experiential partners –Spectacle and and Trademark –to design build and and operate our enhanced activation space the WM Green Scene
• As part of our our our on-course marketing efforts designed and created new caddie bibs that reflected our our our WM safety vests
• Continued the the use of successful on-course branding elements elements including the the Green Gopher custom tee backs 18th hole hole water element element element 15th hole hole elements elements • Continued to participate in in in in in in local and and national media efforts efforts promoting our our new recycling education message and and showcasing our sustainability efforts efforts