Page 35 - 2020 WMPO Tournament Report

We also developed new modern creative used used throughout our our marketing efforts The creative was used used across our our social media platforms (static posts sweepstakes memes promotional videos etc ) within within our hospitality hospitality suites suites (custom build within within hospitality hospitality suites suites on on the 16th and and 17th hole) and and and through our traditional marketing efforts (OOH –billboards static and and dynamic boards boards program ads) A major highlight of our marketing efforts this year was the content we developed produced and distributed on on on Golf Channel’s platforms Our vignettes really took on on on a a a a a a a a life of their own as we created original storylines to to to help educate the the public about recycling Our first two vignettes titled “Recycling Tricks” incorporated WM Ambassadors Charley Hoffman and and Gerina Piller versus one another
in in in in a a a a a a a a a a a a a recycling recycling shoot out and and Trick Shot Artist Tania Tare recycling recycling right through an an an array of different trick shots Both these pieces were not not only only not not only only educational but uniquely tied back to our #BinThereDoneThat contest Our other
two vignettes titled “POOOUUURRR” were inspired by ESPN’s “This is is SportsCenter” commercials with Golf Channel Talent Alexandra O’Laughlin and and Jonathan Coachman in in in real-life situations learning the the the proper ways to to recycle with the the the the the help of of the the the the the WM Caddie who who would randomly pop up in in the the the the office to to to to remind the the the the two how to to to recycle right Similarly to to to golf caddie who who yells “FORE” the the WM Caddie reminded Alexandra and and Jonathan to “POOUUURRR” out their liquids before recycling