Page 39 - 2020 WMPO Tournament Report
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BROADCAST REPORT
SUNDAY (CBS): (CBS): 1 1 7 SATURDAY (CBS): (CBS): 1 1 5 5 FRIDAY (GC): (GC): 53 THURSDAY (GC): (GC): 46
211 125M+ 55 3 3 20 2M
66 3 3 broadcast mentions
64% Decrease
broadcast impressions
54% Decrease
total viewers
12% Decrease
minutes average viewing time
17% Decrease
In total viewers
spent 23 9M
hours tuned into WMPO WMPO WEBSITE: Feb Feb 2019 - Feb Feb 2020 telecast hours 12% Decrease
Decrease
likely due to to Superbowl pregame programing airing opposite of WMPO generating strong ratings growth from 2019 to to 2020 20 2M
viewer reach
1 4M
website sessions (12 5% decrease)
SOCIAL MEDIA: Feb Feb 2019 - Feb Feb 2020 3 4M
page views (17% decrease)
Mobile continues to be the platform of choice with over 66% of sessions coming from mobile devices (compared to 29 4% for desktop and roughly 4% for tablets)
62%
of web traffic
in in 4 weeks leading up to to tournament 18K
new followers across social
10 8K
on on Instagram alone (31% increase)
9 5K
new followers during tournament week 928 POSTS ACROSS SOCIAL 265K TOTAL ENGAGEMENTS
