Page 41 - 2020 WMPO Tournament Report

VIGNETTES
In 2020 WM and and CAA took on on the responsibility of writing and and and developing our Golf Channel vignettes allowing for more creative freedom and and insights This new approach generated significant improvement in in in in our our storytelling and the resonation of our our message The four (4) vignettes which featured the likes
of of Charley Hoffman Gerina Piller Tania Tania Tania Tania Alexandra O’Laughlin and and Jonathan Coachman were written to promote our recycling education message in in in a a a a a a a a relatable and witty manner The vignettes were inspired by previously successful commercials with a a a a a a a unique “WM spin” The The two “Recycling Tricks” spots were developed to organically promote our #BinThereDoneThat contest while the the the two “POOOUUURRR” spots introduced
the the the the world to the the the the “WM Caddie ” ” WM’s own office superhero keeping all liquids out of of the the the recycling bin by any means necessary Recycling
Tricks – Charley vs Gerina Recycling
Tricks – Tania Tare
MORNING DRIVE
Morning Drive and Golf Central Live were once again on-site covering the the event directly from the 16th hole TOURNAMENT MEDIA COVERAGE
GC High-level Recap GC Social Recap CONTINUOUS IMPROVEMENT
Working with Matt Baker and Austin Chow to produce the vignettes Explore using contractual spots for WM “For Tomorrow” TV commercial in addition to to custom vignettes Continue to position Alexandra O’Laughlin as an an an important figurehead across WM’s Golf Channel content