Page 48 - 2020 WMPO Tournament Report

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SOCIAL MEDIA AT 2020 WMPO
2020 was the year of “NEW” for Waste Management’s social media efforts at the Waste Management Phoenix Open A new approach new new initiatives new new messaging new new new creative new new new content new new new influencers We even built a new multi-touchpoint branding space on course focused primarily on on on fan engagement and content creation Following a a a successful campaign in in 2019 we challenged ourselves to think even bigger and bolder in 2020 We began
the process by taking a a a a step back and simplifying our message to make it more consumable for the everyday person shifting away from zero waste and onto recycling right By doing so we we were
able to develop and execute a a a purposeful strategy and consistent game plan that ultimately grew our audience positioned ourselves as a a a relevant voice within the golf and and sustainability communities and and generated impactful awareness to our sustainability and recycling right efforts at the tournament and beyond 2020 Waste Management Phoenix Open Tournament Report
TOP STATS
Brand Content
(includes WM social influencer program ambassadors and tournament partners)
WM social platforms
Influencer Program
25 14