Page 49 - 2020 WMPO Tournament Report

05M 3 51M
HIGHLIGHTS
(includes WM social influencer program ambassadors and tournament partners)
Significant growth across the board from WM social influencer Golf Channel and PGA TOUR content A new new social approach which included new new initiatives updated creative and and additional pre-event promotion helped grow our our platforms
and and and spread our our messages in an an an an an impactful and and relevant manner
In In its second year the WM Influencer program continued to evolve with influencers from multiple categories (golf lifestyle sustainability) creating unique content that highlighted the brand through a a a a a a a a a variety of different stories and and moments
IMPRESSIONS
+38% YOY
79M
IMPRESSIONS
+80% YOY
INTERACTIONS
+38% YOY
801K
INTERACTIONS
+21% YOY
4 88M 115 3K
IMPRESSIONS
INTERACTIONS
WMPO
SOCIAL RECAP
WMPO
SOCIAL SNAPSHOT
+88% YOY
YOY
+21% YOY
YOY