Page 51 - 2020 WMPO Tournament Report
P. 51
HIGHLIGHTS
NEW initiatives helped spread our message in in a a a a a a a unique and relevant way
• #BinThereDoneThat contest + social vote
• Greenskeeper Getaway sweepstakes
• Green Seats Giveaway
• Fan engagement opportunities via WM Green Scene
Updated creative and relevant messaging proved highly successful in in in our first year of pushing the limits
• Modern aesthetic
• Meme integration
• Proactive and reactive self-awareness
Created a a a a a a a a variety of NEW content that helped create buzz before during and after the tournament
• NEW Daily Recaps and photos (more strategic approach)
• Quick-turn promo videos
• WM Dumpster Dairies
• Social vote
for #BinThereDoneThat contest via IG Stories
• Greenskeeper Giveaway
content • BTS of sustainability efforts and PCR showcases via IG Stories
CONTINUOUS IMPROVEMENT
• Strategic paid strategy to compliment new social initiatives • Implementation of a a a a a a a a a a a proactive engagement approach to create additional media value opportunities • Investment in in time and resources to utilize motion graphics in in a a a a a higher capacity
