Page 52 - 2020 WMPO Tournament Report
P. 52
52
WMPO SOCIAL PLATFORMS CONTINUED
VIRAL MOMENT
During Sunday’s Final Round a a a a a a photo was going around the the internet falsely claiming WM to to be the the the perpetrator of of of a a a a a a messy area near one of of of the the off-site shuttle spots Noticing this negative PR situation we quickly jumped in in in using creativity and relevancy to to clarify that WM had nothing to to do with the messy area off- site The reaction to our response was extremely well-received as as shown by the reactions and statistics below The reaction was so well-received that even @foreplay Barstool’s golf outlet who published the the initial post willingly shared our response to the the the the tweet on on their their Instagram page their their largest social media platform with over 533K followers 2020 Waste Management Phoenix Open Tournament Report
533K FOLLOWERS
