Page 54 - 2020 WMPO Tournament Report

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#BinThereDoneThat CONTEST
Arguably the the most successful new initiative this year was the the #BinThereDoneThat contest which included our partnership
After 8 weeks of allowing fans to send in in their best best trick shots we we we narrowed down nearly 150 videos to to the the the 16 best best putting
with trick shot artist Tania Tania Tare Using Tania Tania as the the face of the the initiative we we were able to to develop and and create custom content on on both our our our platforms platforms and and our our our partners platforms platforms that encouraged fans all over the the world
to to create “recycling trick shots” of their own for a
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chance to to attend the the 2021 Waste Management Phoenix Open TOP STATS
InstaGram
148
8 5M+
PRIMARY PLATFORM
them head-to-head in in a
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social vote on IG stories with the the creator of this video ultimately coming out on top Providing
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unique fan-focused program for us us to to spread our recycling education message the the contest generated significant buzz before during and after the the tournament
6 3M+
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POSTS
POSTS
IMPRESSIONS
(Note: numbers reflect ALL social media activity (WM influencers ambassadors fans) related to the contest)
IMPRESSIONS