Page 55 - 2020 WMPO Tournament Report

HIGHLIGHTS
The The #BinThereDoneThat Social Promo featuring Tania Tare was so well-received it it it turned into one one of our commercial units within the broadcast 8 of of 10 influencers ambassadors Charley Hoffman
and and and and Gerina Piller and and and and Golf Channel talent Alexandra O’Laughlin and and and and Jonathan Coachman all all participated creating trick shot videos of their own Additionally partners Golf Channel and the the the the PGA TOUR supported the the the the contest contest by creating custom content to to support support the the the contest contest Extending the the contest into early March and determining the the winner via a
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social social vote on on on IG stories was highly successful nearly tripling social social social media activity on on Instagram during the the week of the the social social vote Two designated areas within the the WM Green Scene for fans to to participate in in the the the contest contest helped drive impactful awareness of the the contest contest to to our our on on on course audience CONTINUOUS IMPROVEMENT
(if we decide to do the contest again in 2021)
Identify and and implement ways to make the contest fresh and and new Explore additional talent partnerships to help amplify contest Development of a
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full PR strategy around the the contest that is launched well in advance of the the tournament