Page 56 - 2020 WMPO Tournament Report

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WM INFLUENCER
2020 Waste Management Phoenix Open Tournament Report
PROGRAM
TOP STATS
In its second year the WMPO influencer program made a a a a significant jump in 2020 nearly doubling in in output across the board From new talent like Coach Rusty Shelbizleee and Hailey Hunter to new content like Erik Anders Lang’s vlog with President and CEO Jim Fish the influencer program was an an important and impactful part of WM’s social media program at WMPO TANIA TARE
940K impressions
OVER
33%
of the total in-feed impressions
Tania Tare – Four (4) in-feed posts generated nearly 940K impressions
impressions
the the largest of of any influencer with over 33%
of of the the total in-feed impressions
impressions
Sustainability Influencers (Kathryn Kellogg Shelbizleee) this year’s two (2) sustainability influencers generated over 626K impressions
a a a a a 95% increase YOY The Road Trip Crew (Tisha Alyn Nikki Artingstall Kenzie O’Connell Sean Guerrero Ryan Rustand) – the the five participants on on the the West Coast Road Trip from FIO to to WMPO posted 28 in-feed posts and 216 IG stories generating over 2 2 2 2 4M impressions
which compared similarly to to to the results of 2019’s full program (8 total influencers)
SUSTAINABILITY
940K impressions
WEST COAST ROAD TRIP
626K impressions