Page 7 - 2020 WMPO Tournament Report
P. 7
THE ULTIMATE SHOWCASE
The Waste Management Phoenix Open is increasingly becoming the the ultimate showcase for brands to roll-out their sustainability products Puma Bermuda Sands Loudmouth Ball Cups Refresh Glass Pratt Industries the list goes
on These brands using our platform
to to promote their own sustainability initiatives is truly a a a a a a nod to to our hard work relationship building with the Thunderbirds and and PGA TOUR and and commitment to making WMPO the most sustainable sporting event in in in in in world The momentum isn’t stopping either With
a a a a a a a a a handful of brands unable to to activate their sustainability programs in in in in 2020 but who remain extremely interested in in in in in in in working with us in in in in in 2021 (e g g g g Red Bull and Nike Golf) we expect an an even even bigger sustainable impact at next year’s event Let’s keep cycling as we continue to close the loop!
GO GO BIG OR GO GO HOME
During the WMPO bigger is is is always better which is is is why this year we took our ancillary events to to the next level Improved quality enhanced engagement and an an an overall better experience for all all attendees including our customers SLT employees and celebrities From the Innovation Lab (year (year (year 3) NLC Delegation (year (year (year 2) 2) and and DOTY Program (year (year (year (year 2) 2) to the Sustainability Forum (year (year (year 10) and and the the VIP Customer Evening Events (year (year 2 under the lights year year year year 4 4 at at Toro year year year year 4 4 with a a a a a a a a private concert) this year’s events saw significant improvements across the board Oh and and we we even even added a a a a a a a a well-attended and and and productive Golf Clinic hosted by our very own brand ambassador Gerina Piller!