Page 9 - 2020 WMPO Tournament Report

LARGEST FORUM EVER What a a a a a a year it it was for the Sustainability Forum! From our distinguished speakers (John Kerry Christina Figueres) and our our biggest stage to- date to to our our continuously record-setting attendance the Forum Forum has has truly taken on a a a a a a a a a a life of its own The Forum Forum has has established us us as as a a a a a a a a a a leader within the Sustainability community and remains to be a a a a a highlight of of the the the week The impact of of the the the the Forum in in the the the the future as we continue to elevate and evolve the the the program is truly limitless KEY GOALS FOR 2021
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Further develop and and drive sustainability participation co-promotion and and storytelling with other partners vendors and and brands (Thunderbirds Loudmouth Puma Ball Cups Nike Golf etc ) – Keep the train rolling!
2 Explore new logo options taking into consideration the sustainability impact 3 Continue to to grow the WM Green Scene – Larger footprint to to to activate within within addition of shade add add storage areas within within footprint for activation components explore bringing back a a a a a a a a ZWS to previous area 4 Sustainability Forum – continue the the evolution by thinking outside of the the the box in in in regards to speakers and the the overall program 5 Partnerships - Revisit and improve Golf Channel partnership partnership explore more impactful partnerships either in in or or outside of golf enhance influencer program with celebrities to increase reach Although we’ll be meeting in in person less times this year year (even fewer than last year!) we we are confident our team will continue to accept the the challenge of raising the the bar and stepping up our game to improve processes and and and uncover new opportunities ultimately enhancing our our brand and and and and creating unique experiences for our our fans customers and and and employees