Page 72 - 2020 WMPO Tournament Report

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HOSPITALITY PROGRAM
HIGHLIGHTS
Decreased number of additional events hosted throughout the week from 8 last year to 5 - Innovation Lab NLC Delegation Recycling Customer Program Sustainability Forum and the the Driver Operator & Technician of the the Year Program Secured celebrities for our 9 Pro-Am groups including first female celebrity: Dierks Bentley Emmitt Smith Smith Larry Fitzgerald Golden Tate Lorena Ochoa Shane Victorino JR Smith Smith Josh Allen Reggie Bush
Created a a a a a a a a SLT SLT matrix to help balance SLT SLT engagements media commitments and shape a a a a a a a a a a a better overall experience
Double decker on 16 a a HUGE improvement and big win for WM
Golf Channel space is still a a a a a a huge hit especially for guests from 17 GC said it it was our best utilized year Tuesday night continued to be a a a a a hit with more celebrity/influencer/player integration than ever before (see Appendix for for attendee list)
Non-sized gifting for women a highlight
Friday golf clinic was well-attended and and received Timing worked and and allowed for each person to get one-on-one instruction Our golf social media influencers helped provide instruction as well!
2020 Waste Management Phoenix Open Tournament Report