Page 84 - 2020 WMPO Tournament Report

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CELEBRITY ENGAGEMENT
HIGHLIGHTS
First ever female celebrity Lorena Ochoa!
Provided an
amazing experience for customers to to to interact with celebrities prior to to to the the the Pro-Am at at the the the Tuesday Night Lights dinner event at at the the the 16th hole
Used our our Sponsor Value Program to to get multiple PGA TOUR players to to our our Tuesday Night Dinner Event on the 16th hole
WM Jet on Wednesday evening following the the Pro-Am with travel to the the Super Bowl aided in in in in securing commitments
CONTINUOUS IMPROVEMENT
Continue to to create relationships with with A-list celebrities that are willing to to to interact with with customer and participate in in in activities
Identify celebrity “friend groups” and use those groups groups as
an
an
incentive to have all celebrities participate throughout the week
Invite A-list female celebrities as
WM guests throughout the week