Page 4 - CannabisOkMagOnlineMay2019

4 CANNABIS OKLAHOMA | MAY 2019
industry, nor bring other brands down. Each have
Recruiting & something to offer and we want to bring out your Best
In Breed.

Company Culture Let’s start with your culture and then we’ll move onto
employment branding.
by Kim McCarthy
Please contact Kim McCarthy
With the cannabis industry booming, many business kmccarthy@thepipelinerecruiting.com
owners are finding it difficult to attract, retain, and for commitment details.
grow their talent needs. While there are many possible
and contributing factors, one to consider is recruit- Kim McCarthy
ing to your company culture, instead of the cannabis Founding Partner
culture. Talent Acquisition Consultant, and Recruiting Busi-
Not every 420 professional with a spot-on skill set ness Partner
will succeed - and the glaring culprit is most likely the “Where every experience is given in value because
culture, and not the person. Regardless of employer or YOU deserve it.”
employee, when the culture match isn’t right, em-
ployment is like staying on a bull for more than eight
seconds before being thrown, lest you receive collateral
damage. As business owners, we’ve all been there and
it’s more than frustrating while it preoccupies time and
drains precious resources.

At The Pipeline: Recruiting, we highly recommend In all that you do. Do it with pride. And share.
understanding your bull before entering the rodeo, but
we don’t stop there. We also highly recommend qual- The Pipeline: Recruiting
ifying better bulls to ride, and identifying other arenas kmccarthy@thepipelinerecruiting.com
to champion. To do so, you need to first identify your 833-665-9877
culture which is a combination of values, mission, 833-ONLY-TPR
beliefs, and purpose held by the company. Note that
this is focused on your company, and not the cannabis
industry.

To get you started on identifying your company cul-
ture, start with answering the following questions:

*What’s important to you about your brand,
company, product, and services?
*What makes your brand different from the
industry?
*What makes your brand different from the
competition?
*What makes your brand successful?
*What makes your brand unique?
*Why do your clients or customers choose your
brand, company, products, or services?

Each answer will reveal another layer to your unique
culture - which may be mirrored but never copied. As
you go through the process, these layers will become
evident and your path will begin to take form.

The Pipeline: Recruiting is prepared to help you iden-
tify your company culture, along with supporting your
employer of choice branding efforts. We advise, coach,
and guide you through the steps needed to attract
talent in order to build a strong foundation for your
cannabis business specific to your needs.

Our goal is to strengthen your brand for your needs,
not to compare and compete. One of the founding
values of The Pipeline: Recruiting is to provide op-
portunities and collaborate - not compete within our