Page 4 - CannabisOkMagOnlineMay2019

4 CANNABIS OKLAHOMA | MAY 2019

Recruiting & in order to build a strong foundation for your cannabis
business specific to your needs.
Company Culture So that others may learn by “observing”, we offer an op-

by Kim McCartney portunity to work with one business owner who is willing
With the cannabis industry booming, many busi- to serve as a model from which others may learn. We will
ness owners are finding it difficult to attract, retain, and work together over the course of two months and share
grow their talent needs. While there are many possible your progress in the June and July issues of Cannabis
and contributing factors, one to consider is recruiting to Oklahoma magazine. Your participation will allow read-
your company culture, instead of the cannabis culture. ers to not only follow your progress but also allow others
to better identify and design a culture that is uniquely
Not every 420 professional with a spot-on skill set will yours.
succeed - and the glaring culprit is most likely the cul-
ture, and not the person. Regardless of employer or em- Our goal is to strengthen your brand for your needs, not
ployee, when the culture match isn’t right, employment is to compare and compete. One of the founding values of
like staying on a bull for more than eight seconds before The Pipeline: Recruiting is to provide opportunities and
being thrown, lest you receive collateral damage. As collaborate - not compete within our industry, nor bring
business owners, we’ve all been there and it’s more than other brands down. Each have something to offer and we
frustrating while it preoccupies time and drains precious want to bring out your Best In Breed.
resources. Let’s start with your culture and then we’ll move onto

At The Pipeline: Recruiting, we highly recommend un- employment branding.
derstanding your bull before entering the rodeo, but we
don’t stop there. We also highly recommend also qual- Please contact Kim McCarthy kmccarthy@thepipelinere-
ifying better bulls to ride and identifying other arenas cruiting.com for commitment details.
to champion. To do so, you need to first identify your
culture which is a combination of values, mission, beliefs,
and purpose held by the company. Note that this is fo-
cused on your company, and not the cannabis industry.

To get you started on identifying your company culture,
start with answering the following questions:

What’s important to you about your brand, com-
pany, product, and services?
What makes your brand different from the indus-
try?
What makes your brand different from the com-
petition?
What makes your brand successful?
What makes your brand unique?
Why do your clients or customers choose your
brand, company, products, or services?

Each answer will reveal another layer to your unique cul-
ture - which may be mirrored but never copied. As you
go through the process, these layers will become evident
and your path will begin to take form.

The Pipeline: Recruiting is prepared to help you iden-
tify your company culture, along with supporting your
employer of choice branding efforts. We advise, coach,
and guide you through the steps needed to attract talent