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BIG PHARMA























        ZENTIVA AND PHOENIX


        FORM STRATEGIC PARTNERSHIP


        IN EUROPE





        Zentiva and PHOENIX joined forces    for the benefit of patients across   portfolio ranges from Clinical Trial
        this week for an inaugural Annual    Europe.                             Supply Services, Market Potential
        Partnership meeting in Prague                                            Insight, Market Access Services,
        to kick off a strategic partnership   About PHOENIX group | http://www.  Healthcare Logistics, Access to
        between the two healthcare           phoenixgroup.eu                     more than 16,000 pharmacies and
        companies in Europe.                                                     to millions of patients in Europe via
                                             The PHOENIX group,                  the pharmacy channel.
        “At PHOENIX group we believe         headquartered in Mannheim, is
        that Zentiva is an excellent fit     a leading pharmaceutical trader     About Zentiva | http://www.zentiva.
        for partnering at European level,    in Europe. Active in 27 countries,   com
        thanks to their strong heritage,     the company offers unique
        broad portfolio of generics and OTC   geographical coverage throughout   At Zentiva we aspire that healthcare
        medicines and presence in a large    Europe, making a vital contribution   should be a right and not a
        number of European markets,”         to comprehensive healthcare with    privilege. More than ever, people
        says Nemanja Jankovic, Head of       more than 36,000 employees. The     need better access to healthcare.
        Partnerships at Corporate Pharma     PHOENIX group’s vision is to be the   Today, the everyday solutions that
        Services & Sourcing, PHOENIX         best integrated healthcare provider -   we all depend on truly count as a
        group.                               wherever it is active. The PHOENIX   vital foundation of healthy living.
                                             group considers itself to be a link
        The first projects to commence       between manufacturer and patient.   Zentiva works for the people living
        under the strategic partnership are   Pharmaceutical manufacturers,      in Europe. Standing side-by-side
        being rolled out in certain Central &   pharmacies, doctors, hospitals,   with healthcare professionals,
        Eastern European (CEE) markets.      health insurance funds, and         pharmacists and Health System
        “In PHOENIX we are confident that    patients across Europe can benefit   decision-makers, we have the same
        we have found the right partner      from our service offering.          sense of social obligation to help
        for distribution and commercial                                          lower costs and improve access
        activities. We are looking forward   With our European value-adding      to healthcare. With more than
        to expanding our collaboration       service brand “PHOENIX All-in-      2,500 people across Europeand
        to benefit even more markets in      One”, we provide services for       2 production sites in Prague
        the future,” says Robert Storch,     pharmaceutical companies in all     and Bucharest we strive to be
        Head of Trade & Revenue, Zentiva     27 countries along the entire value   the champions of Generics and
        Group.                               chain, from production to point of   OTC medicines to better support
                                             sale generating more revenue at     people’s daily healthcare needs.
        The companies will be working        multiple different stages. All-in-One
        at strategic partnership level on    cuts complexity and allows our
        commercial opportunities to provide   industry partners to concentrate on
        better access to Zentiva products    their core business. The service



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