Page 2 - LATIHAN EBOOK
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DAFTAR ISI
BAB 1. PENDAHULUAN ...................................................................................................................... i
1.1Latar Belakang ............................................................................................................................. 1
1.2.Tujuan .......................................................................................................................................... 1
1.2.1Umum ..................................................................................................................................... 1
1.2.2Khusus .................................................................................................................................... 1
1.3Manfaat ......................................................................................................................................... 1
1.4Waktu Penelitian .......................................................................................................................... 1
BAB 2. LANDASAN TEORI ................................................................................................................ 2
2.1Sistem Informasi Pemasaran ........................................................................................................ 2
2.1.1Pengertian Sistem Informasi.................................................................................................. 2
2.1.2Pengertian Sistem Informasi Pemasaran .............................................................................. 2
2.2 Analisa dan Desain Berorientasi Objek ...................................................................................... 3
2.3Unified Modeling Language (UML) ............................................................................................. 4
BAB 3. METODOLOGI PENELITIAN ............................................................................................... 5
3.1 Objek Penelitian........................................................................................................................... 5
3.2Jenis Data ...................................................................................................................................... 5
3.2.1Data Primer ............................................................................................................................ 5
3.3Sumber Data ................................................................................................................................. 6
3.3.1Survey ..................................................................................................................................... 6
3.3.2Wawancara............................................................................................................................. 7
BAB 4. HASIL ....................................................................................................................................... 8
4.1Segmentation, Targeting and Positioning (STP) .......................................................................... 8
4.1.1Segmentation .......................................................................................................................... 8
4.1.2Targeting ................................................................................................................................ 8
4.1.3Positioning .............................................................................................................................. 9
BAB V ...................................................................................................................................................... 9
5.1Kesimpulan ..................................................................................................................................... 9
5.2Kesimpulan ..................................................................................................................................... 9
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