Page 15 - QCHI_004892_Year3_Stakeholders_Guide_11-27-17_V9-interactive

AT A GLANCE
Coloring pages

Reached a potential

TV audience of
1,239,710.

AUDIENCE RESEARCH FINDINGS

In the summer of 2017, audience research was conducted to
understand the awareness and impact of the Be Healthy QC
educational messages. Findings from online and in-person surveys 14,508,014
of 573 adults and children included:
COMMUNICATIONS • The Be Healthy QC name immediately conveys its mission total outdoor
• Parents are key to families’ practices and Facebook, community
events, TV, and billboards are the most effective at reaching adults
impressions.
with children in the home
CAMPAIGN • 46% children surveyed were aware of Skip and Scout and more
than half of those students reported hearing about Skip and Scout
at school
• While overall awareness of Skip and Scout was low among
adults, those who were familiar said the greatest influences of the
messages were on being more active, eating healthier meals and
getting outside more.

A comprehensive community Be Healthy QC in the design, Spanish. Media distribution More than
education and communications development and placement of included Facebook/Instagram, 880,000
campaign was developed to educational materials such as cable TV, broadcast TV, outdoor Faceboook ad
support Be Healthy QC projects animations, posters, billboards, (digital and vinyl billboards), radio
and to raise awareness of the Facebook ads, coloring pages, and local theatres. Educational Facebook ad
importance of healthy eating cards and magnets. Many products were distributed in the
and physical activity across messages and materials were school and community sectors.
the community. TAG assisted available in both English and The messages of “Eat right, impressions.
Move more” and the QCTrails.org
Trail Card website were central themes in the Magnets
communications effort.
FIND YOUR NEXT
ADVENTURE Eat

right! 4 stations
local
At QCTrails.org www.QCTrails.org Radio ads ran on

¡Come bien! with a reach of more than

Enjoy a healthy snack! Get ideas 154,000
from Skip at behealthyqc.org.
people.
¡Disfrute de una merienda saludable! Consigue
ideas con Skip en behealthyqc.org.

SEARCH OVER 80 TRAILS
TRACK YOUR TRAILS
EARN ONLINE BADGES
Spanish poster Animated ad
14 15