Page 46 - The 2020-Spring and Summer Magazine_FINAL
P. 46

BMW M                                                                                                                                         Joel



                                                                                                                                       Chong





                                                                                                                                         BMW Genius
















                                                                                                                                                       GENIUS-LEVEL INTELLECT is often first identified   Not an easy task, but nothing a Genius can’t handle.
                                                                                                                                                     in youth. Sometimes it can be obvious—in other
                                                                                                                                                     cases, it’s more subtle. In Joel Chong’s case, the first   In fact, the acknowledgement of different learning
                                                                                                                                                     hint became apparent at seven years old; his parents   and communication styles are what birthed the
                                                                                                                                                     bought him a Hot Wheels case for his toy cars. Joel   astoundingly popular videos that Joel—alongside
                                                                                                                                                     immediately set about collecting every iteration of   Social Media Specialist Andrea Jara—have recently

                                                                                                                                                     the popular four-wheeled knickknacks, begging his   produced. These snippets have been distributed
                                                                                                                                                     father to purchase a new addition to his collection   across social media accounts as well as broadcast
                                                                                                                                                     during every shopping trip.                 on the multiple television screens throughout
                                                                                                                                                                                                 the dealership. Feedback has been nothing short
                                                                                                                                                     The foundation for vehicular obsession was thus   of sensational. It is for this reason that General
                                                                                                                                                     laid, and Joel gradually built upon it as he matured.   Manager Stephen Grossman presented Joel with an
                                                                                                                                                     It eventually led him to Braman BMW of West   “Oscar” award for his lauded performances!
       The most powerful letter in the world.
                                                                                                                                                     Palm Beach, where he joined the team as a Product
                                                                                                                                                     Specialist about four years ago. Clearly not one to   For Joel, the success of the video segments has
       Packed with power and made to maneuver, BMW M excels on the track and in the street. And after four
                                                                                                                                                     ever be satisfied, Joel leapt at every opportunity to   simply been a matter of playing to his numerous
       decades of hair-raising thrills, it’s still pushing the limits. Grip the wheel of any of our M vehicles – from                                tackle additional responsibilities, ultimately finding   strengths. In addition to his automotive enthusiasm,
                                                          ®
       coupes and convertibles to Sports Activity Vehicles  – and elevate your adrenaline rushes to a higher                                         himself at the head of the dealership’s resident   he has always dreamed of being involved in acting
       level.                                                                                                                                        Genius team.                                and films. While he is currently pursuing his degree
                                                                                                                                                                                                 in Investment Management at Palm Beach State,
       Exceptional offers now available at Braman BMW. Come in for a test drive today.                                                               Being a BMW Genius certainly requires a vast   and may one day follow a different professional
                                                                                                                                                     knowledge of the brand’s offerings. However, even   path, in the meantime Braman Motorcars customers
                                                                                                                                                     more important is the innate ability to educate and   can—and should—take full advantage of having
                                                                                                                                                     inform clients in ways they will understand and   their very own on-site BMW Genius.
                                                                                                                                                     appreciate. Every customer is unique and learns
                                                                                                                                                     in different ways, making the ability to effectively   To see Joel in action, and learn more about the BMW
                                                                                                                                                     communicate absolutely critical.            Genius team, visit BramanBMWWPB.com.
       Braman BMW West Palm Beach              Braman BMW Jupiter
       2901 Okeechobee Blvd.                   1555 W. Indiantown Rd.
       561-609-0118                            561-203-8796
       BramanBMWwpb.com                        BramanBMWjupiter.com

                                                                                                                                                                                                                               clubbraman.com 47
       ©2020 BMW of North America, LLC. The BMW name, model names and logo are registered trademarks.
   41   42   43   44   45   46   47   48   49   50   51