Page 26 - Club Braman Magazine Spring/Summer Edition

FLORIDA ALWAYS WAS CALLING JASON COOPER HOME.
Now a successful plastic surgeon with an o ce in Jupiter, Cooper grew up in Stuart and graduated from college and medical school at the University of Miami. Then he and his wife, Emily, were o for Boston, for his residency at Harvard and his rst job, at Massachusetts General Hospital.
“I really always wanted to come back here at some point in my life,” says Cooper, 43. “I just didn’t know when. I really wanted to start my own business, and after almost 11 years at Mass General, I really felt that if I was going to come back to Florida, it was either now or never.”
It didn’t happen quite that quickly, but in 2014, the couple — along with daughters Lila, now 9, and Zoe, now 11 — made
the move and have settled in North Palm Beach.
There’s the sun, there’s the tennis and there’s the beach, but in Florida, Jason also found his own personal outlet for fun: the black Porsche 911 he bought in November from Braman Porsche West Palm Beach.
“Jason works really hard,” says Emily. “It’s not like he’s playing golf and having poker nights. He doesn’t have time for that yet. That car’s fun for him.”
The couple remembers their rst car in Boston, a gray Porsche Cayenne they bought in 2003, shortly after the model launched. “I always thought at some point I would love to have a 911,” Jason remem- bers.
He walked into Braman one day, “just to go in and look around and see how things went,” and drove out with his 911.
“Our focus is on educating pa- tients on what it is they're coming here for and focusing on the results that the patients can achieve and the overall experience that they have with our practice.”
He credits his Porsche Ambassador, L.G. Gantt, and General Manager Raj Alex- ander for “making it easy for me to get what I wanted. I didn’t have tons of time to come back four or ve times. I wanted it to be easy and I wanted it to be com- fortable. They made it very simple and transparent.”
Along with Emily, who manages his prac- tice, Jason has built his business almost entirely by word of mouth. Without a base of patients, he began by doing mostly pro bono work, taking referrals from other
physicians for cancer patients who couldn’t a ord reconstructive surgery.
“That’s never something I would charge somebody for,” says Jason, who still o ers his skills to patients in need. “I wanted to be part of the community, and I wanted people to recognize me as someone who was willing to participate in things like that. It’s still part of my practice.”
To be sure, cosmetic procedures today are an important part of Jason’s practice, and he’s become a “destination” plastic surgeon of sorts. Many patients who have winter in South Florida have told their friends up north about their surgeries. They’ll talk with Jason on the phone, do a video consultation and then y down for surgery.
“We’re building a relationship, whether that’s with our community or with other physicians or with other small businesses,” says Jason. “Our focus is on educating patients on what it is they’re coming here for and focusing on the results that the patents can achieve and the overall expe- rience that they have with our practice.”
“We’ve basically reclaimed our life — our
Continued on page 54.
IT WAS JUST A MATTER OF WHEN HE WOULD ANSWER.
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