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UNBURIED

TREASURE

THE TEMPERATURE HOVERED IN THE HIGH 80s, but
the humidity remained low. The gentle rays of late
afternoon sun peeked through the skyline along the
West Palm Beach waterfront as soft waves lapped
against the seawall. Had it been only a few months
prior, nary a soul would have been present to take in
such an unexceptional South Florida twilight.

However, this wasn’t the start of an ordinary Friday
night. Though abiding by increased health and safety
measures, a flock of admirers had arrived to partake
in the Palm Beach International Boat Show—as well
as the unofficial kick-off of the sorely missed Club
Braman event calendar. Though much had irreparably
changed over the previous 12 months, the quality of
entertainment provided to members had never waned.

The prestige of the night was made apparent in the
form of two titans appropriately bathed in Nautical
Gray. The matching Rolls-Royce Cullinan and Ghost
Black Badge models were thoroughly monotone save
for tangerine orange pinstripes matching the tent of
co-host, and Club Braman Business Network member,
Worth Ave Yachts.
Martin Fritsches, CEO Rolls-Royce Motorcars
Both were on hand to complement the evening’s Mr. Fritsches expressed confidence deceptively popular by accounting The night was capped with an
guest, President and CEO of Rolls-Royce Motor Cars in the ultra-luxury consumer for approximately 30% of all new exclusive presentation of Raj
Americas, Martin Fritsches.
segment, and excitedly conveyed Cullinan sales. Acknowledging the Bhakta’s latest adventure in
that Rolls-Royce has secured a contemporary influx of wealth from imaginative spirits. The founder
Mr. Fritsches graciously allocated hours of his time new, younger demographic over out of state, Mr. Fritsches explained of the popular Whistlepig whisky
meeting and speaking with invited Club Braman the past year. In fact, 40% of recent that, similar to many of their clients brand has now launched Bhakta
members, providing unprecedented access to one purchasers were new to the brand, who made massive changes over 50—an earthy armagnac that
of the minds behind perhaps the most recognized and some were as young as 40 the past year, Rolls-Royce saw includes traces of French brandy
luxury brand in the world. Throughout the course years old. 2020 as an opportunity to readjust, dating back to the late 1860s. Drinks
of the night, the guest of honor discussed some of reinvest, and review inefficiencies. were poured, toasts were made,
the challenges his company had faced, as well as the He credited much of this success Rather than a setback, it was an and a truly exceptional night in the
surprising developments that have appeared in the with the recently released Black opportunity to plan for a new future. harbor went down smoothly for all.
immediate aftermath.
Badge editions—which proved

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