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Club Braman Member Rachel Williams
A majority of a dog’s behavior is established between Eschewing the idea of a boot-camp style school, Rachel
the ages of five weeks and four months, making views her service as a daily retreat for her clients’ pets.
training and socialization during this stage crucial.
Rachel’s is a unique, though proven approach for In addition to spending her professional life
fostering proper conduct. She’s learned that puppies surrounded by near-boundless furry balls of energy,
are naturally well-behaved and aim to please—and her Rachel relishes the joy that comes from her MINI
method of positive reinforcement based around choice Cooper convertible. Her love for the diminutive mode
reinforces those instincts. Rather than correcting bad of transportation took root years ago when her then-
actions, Rachel and her staff actively teach their dogs fiancé brought home an original Cooper. The two
what, when, and how to enact the desired behaviors. spent ages restoring it, and once sold, Rachel vowed
she’d one day have another—hopefully to park next
Put simply, it’s the concept of choice; do the right to a convertible in which she could revel under the
thing, and be rewarded. Otherwise, bupkis. Those endless South Florida sun.
rewards go beyond treats—to things that enrich the
puppy’s life, such as play, kind words, and attention.
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