Page 89 - Adrenaline DEC

Art is the element that brings Life, Fashion and Technology together.
Since the early days of Bradley Theodore’s career he has been inspired by what he sees around him and in particular the people that
make up our media-driven world.
Turks & Caicos born Bradley, has a fresh perspective on art and what constitutes an expression of thought. He studied computer graphics at the School of Visual Arts in New York. Moving on to work for Apple as beta tester, three years later he found himself in the hippest of all towns, San Francisco working in digital media.
New York, however, soon became base for Bradley once more. He relocated to work with one of the most respected leading recording companies in the US where he gained a platinum record for his work. His seven years working there as a Digital Creative Consultant allowed him to understand American sub-cultures and to view life in an unstructured way. Here, he developed lifelong friendships and more importantly, recognised his innate talent for seeing People As Art Forms.
Still living in New York City, he has become an integrated part of the art scene – creating his sometimes controversial, but always inspiring installations.
Art has been the life force that has launched Bradley into the mainstream and into the media spotlight. Due to his unique and notable form of art visible throughout the cities of New York and Tokyo, Bradley has often been described as Jean- Michel Basquiat meets Banksy.
Bradley believes that the audience of his art should be the reviewers of his art. Thus he is dedicated in making his art available for all to see in the streets of international cities. His commitment in bringing art to the public is underlined by his involvements in public viewings. Bradley invites people into his art studio to immerse themselves in the creative process by conducting live paintings in cities as New York, Los Angeles, Oslo, Paris, and Tokyo.
These days Bradley’s work is signatured by his use of the skeleton as the inner life force of the subject. As he explains;
“There is no deeper delving into your psyche than the very structure
of your body”.
He uses bright colours to express the beauty within. His subjects are all recognisable by their outer clothing, hair or posture. This technique strips away the outside allowing the viewer to focus on the feelings and the relationships within.
From the life of a trained digital media specialist, to that of a New York-based artist is a long one. It is one that Bradley hopes will come full circle.
Bradley Theodore is of the artistes commissioned by Rolls Royce as part of their fashion and art movement with their new models, bringing some very hip young talent to one of the oldest and most respected luxury brands in the world. A bold and brave move that seems to be paying off for all involved.
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WORDS CRAIG BLAKE-JONES IMAGES JENNIFER SCHAUERTE