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Problem Space: Subsistance crop farming in rural area
Problem Owner: Subsistance crop farmer in rural area
Interview Questions: Subsistance crop farmer in rural area
For Empathy map
Hear: What are they hearing others say?
Why do you think they are saying that? See: What does he/she see in the
marketplace, why?
What do they see in their immediate environment, why do you think?
Do: What do they need to do differently? What decisions do they need to make? What and who informs those decisions? How critical are the decisions?
What does wonders about?
Whats their feeling about the situation? What are thoughts about the situation? What makes her worry?
For As-is-scenario (ask why?)
What does a normal day look like?
Where does he/she spend most of the time? What are their to do list (prioritize)?
Who are the people they deal with and what role do they play?
What information does he/she gather?
Tell us about your worst and best days
Jobs to be done
What are their goals?
What do they need to achieve in a day? What does success look like to them? How will they know they have succeded?
User Empathy map
Heard
She hears conflicting information regarding Weather Data
Thinks/ Wonders
She wonders what seeds
she needs to plant
She thinks that if empowered she will increase her produce
Worried
She is worried what the broker will take advantage of her not getting accurate and timely market info and buy her produce at very low price
Feels
She is feels the information about the market is false and arrives late