Page 14 - Print

Our User is..
Empathy Map:
As-Is-Scenario:
Njeri
She is a famers is between 45-65 years old and lives on her farm in the rural setting. She sells farm produce in a local market. She is married with Three Kids and she is hard working as is her husband, a boda boda driver. She aspires to be a successful farmer
She struggles /
pain
- to know whether the market is good for her
to sell he produce.
- to know the weather /pests
JOBS
to be done
What We Learned:
• She hears conflicting information regarding Weather Data
• She wonders what seeds she needs to plant
• She thinks that if empowered she will increase her produce
• She is worried what the broker will buy her produce at very low price
• She is feels the information about the market is false and arrives late
What We Learned:
• She has a friend who she calls to advice her on what are the best seed (friend is not agronomist)
• She has to go to the market and see for her self if the market is good because of competition • Continuously check on her farm to identify challenged and diseased plants
• To irrigate and spray pesticides
What We Learned:
Goals:
• Get accurate info about the
Problem statement: I believe that Njeri has a problem in knowing whether the market is good for her to sell because there is no timely and relable information
NEED Ideation: Statement:
What We Learned:
• a way to know if the market is good or bad so she can decide on whether to sell or not
• a reliable, legitimate source of info about what to farm before the season starts so she can stay competitive
• alternative water access when the rains fail so her plants can thrive
market in good time • Make sure the
• Thumbs Up of Thumbs down alert service to inform her when to sell (Now or later)
pests are controlled
• Get advise from agrovets on how
• Offer a her a price for harvest using satellite data and send her and SMS of the same
to improve and better her
production
• Drone to take photos to confirm that produce yield and quality and give advance payments to pay for harvest.
Opportunities:
• Offer info about the market
• Get farmer info on pest specific
remedies
Value topics canvas (example)
What We Learned: