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Learning board
Design Thinking
Value Topics
▶ They reflect the actionable request or pains / struggles /
what they are trying to solve
▶ VT forms the opportunity (NB they are
verbs and not noun; Verb: faster, portable,
easy to use, convenient, flexible)
▶ This will form your value proposition
NEED Statement
▶ A way of solving their problems
▶ Its a way of giving them the value
topics e.g. A way to know if the market is good or bad so she can decide on whether to sell or not
▶ A reliable, legitimate source of info about what to farm before the season starts so she can stay competitive
Note: Need statement is also called point of view (user+need+insight). How might we (HMW) statement is a reframed need statement to help with ideation (How is more objective; how might we help user achieve) Problem statement is a reframed need statement to help in experimenting (it forms the customer problem hypothesis) its stated as ...We believe the customer has a problem in achieving his/her goal