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Use value topic canvas
Experiment
1
2
3
A subsistance farmer who sells products in a local market
Customer
Problem statement: I believe that Njeri has a problem in knowing whether the market is good for her to sell because there is no timely and relable information
Problem Statement
Solution = Need statement + Technology (Ideation from VTC)
Customers can access a phone
That they can interpret the information
That they will pay for the information
Solution
Assumptions
How to
test the assumption
Success
Get Out Of The Building!
SMS 50 farmers reply if you want info about
40/50
SMS 50 farmers reply if you want info about Market
35/50
SMS 50 farmers reply if you want info about Market and you will be charged 50 bob
35/50
Result & Decision
45/50
41/50
40/50
Learning
Learning
I believe the farmer has problems knowing when the market is good for sell
That they will pay for the information
I believe the farmer has problems knowing when the market is good for sell
That they can interpret the information
I believe the farmer has problems knowing when the market is good for sell
Customers can access a phone
SMS showing prices of farm produce
SMS showing prices of farm produce
SMS showing prices of farm produce