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Brainstorming
BRASS MODEL: Blink, Relevance, Availability, Scalability and the Sum
Experiment
1
2
3
OMTM: One Metric That Matters
Awareness, Acquisition, Activation, Retention, Referral and Revenue. It will change depending on the stage and the current focus of the Co.
OMTM
Channel
Minimum viable test
Ideation
Assumptions
How to
test the assumption
Run the experiment
Result & Decision
Learning
Learning
Acquisition
Incease the number of sign ups
