Page 25 - Startup Playbook
P. 25
TWO MOST IMPORTANT WORDS IS CUSTOMER VALUE BENEFITS vs PAIN
Reality Cheque
Tradeoff between benefits received from solution/job done by a solution versus the sacrifices including money, stress, time and energy to obtain the solution. If the tradeoff is positive then you are in business. (How painful the problem is i.e how valuable the solution is) How do we findout?
