Page 27 - Startup Playbook
P. 27
KEY INDICATORS THAT YOU
HAVE REACHED PRODUCT- MARKET FIT
Reality Cheque
Low churn among users representative of your customer segment. Shoot for <1% user churn Stickiness, or the frequency of these users coming back to use your product. Shoot for >50% Referrals /Organic >50% of your customers with referrals or non-paid campaign
