Page 29 - Startup Playbook
P. 29
‘VALUE’ IS THE EPICENTRE OF A STARTUP. ALWAYS THINK VALUE
Reality Cheque
Customer - buyer of value
Entrepreneur - the creator / seller of value
Startup - engines that uncovers & grows value Business - the engine that sustains value
Product - package of value
Business model - how the value will give you money Pitching - communication of value
