Page 4 - Startup Playbook
P. 4
Which stage is your start-up
Solve
Sell
Sustain
& Scale
Create a solution Get return customers Increase customers Replicate business
Design Thinking
Market Validation
Valley of Death
Growth Hacking
Build to Last
My Startup
Journey
Grow
Stages
Goals
Master class
Time
Idea
▶ Identify a valid customer problem/pain/need and turn it into an opportunity; value topics (verb)
▶ Lean startup Javelin Experiment
▶ Product-market fit One Metric That ▶ Matters (OMTM)
▶ Timing & Execution
▶ Partnerships & Legal
▶ M-test & Team formation ▶ Leadership & Governance ▶ Business process
▶ Investor’s mindset
▶ Valuation of a startup
▶ Pitch presentation
▶ Value topic canvas
▶ Create a solutions based
▶ Board - Interviews Test high value problem/solution
Pirate funnel
▶ GH experiment board ▶ Channel testing
on the Value Topics
▶ Customer development
▶ Testing customer’s willingness to buy
Product modification ▶ Unfair advantage
▶ Proof of concept
Learning
Loss Profit