Page 3 - DermelectBrandBook2018.indd
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 jodi & amos lavian
Founders of Dermelect Cosmeceuticals
Dermelect has carved out a unique position in beauty. Initially, the brand was conceived as a universal, targeted solutions skin care range. With the launch of its peptide-infused nail treatments to address damaged, hard-to-grow nails, Dermelect introduced to the beauty industry clinical nail care, establishing the very first Anti-Aging, Nail Treatment category.
“We created Dermelect Cosmeceuticals to empower ‘her’ with intelligent skin care solutions that are both luxurious and ingredients focused. Our mission is to provide realistic results to have her exude an inner confidence
paired with her outer beauty.”
“We took a ‘skin care’ approach to treating damaged nails and looked at ‘ridges on the nails’ in the same light that we address wrinkles and creases on the skin.”

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