Page 19 - International Marketing

NPP

In today’s era, it is very crucial for any company to achieve global
heights. As the market is having cut-throat competition, it is very
important for a firm to make various marketing strategies to
survive.

Introduction to

International Marketing

Nature and scope of International Marketing, Significance of Interna-
tional Marketing, Foreign Trade Concepts and Theories.

CONCEPT OF INTERNATIONAL MARKETING
Q.1. Define International Marketing. [MBA 2012]
OR
What do you mean by International Marketing? [MBA(FT) 2008]
OR
Define International Marketing. Discuss in brief the nature
and scope of international marketing. [MBA(FT) 2004]
Introduction
International Marketing refers to marketing carried out by companies
overseas or across national borderlines. This strategy uses an extension
of the techniques used in the home country of a firm. It is simply the
application of marketing principles to more than one country. However,
many American and European authors see international marketing as a
simple extension of exporting. International marketing is the performance
of business activities designed to plan, price, promote and direct the flow
of a company's goods and services to the consumers or users in more
than one nation for profit. It was believed earlier that in order to compete in
international markets a firm needs to be competitive in the domestic market.
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