Page 222 - International Marketing

NPP

224 International Marketing BRILLIANT'S

Benefits
Trade fairs are beneficial in the following ways:
1. In countries, where media advertizing is not permitted, fairs and
exhibitions plays an important role in trade promotion.
2. International fairs bring together the potential buyers and sellers
at a convenient place from all over the world. It also facilitates
communication and information dissemination between them.
3. They provides an opportunity to know the development and trends
in the industry.
4. They provide sellers the opportunity to promote their products
and to contact both existing and potential customers.
5. They also facilitates the gathering of competitive information.
6. They also help the manufacturers in improving the sourcing of
technology, materials and buyers. Similarly, they also help the
buyers in improving the sourcing of supplies. 
REVIEW QUESTIONS

Q.1. Discuss various aspects of international product planning. What
are the product strategies which are adopted in the international
market? [See Q. 24 & 25]
Q.2. Discuss the concept and significance of IPLC. [See Q. 26]
Q.3. What are the pricing decisions to be undertaken for international
market? Also discuss various methods of international pricing.
[See Q. 27, 28, 29, 30 & 31]
Q.4. Define Distribution Channel. What are the main channels of
distribution used in international markets? [See Q. 32 & 33]
Q.5. Briefly discuss the factors affecting the choice of distribution
channels. Also discuss various tools for product promotion in the
overseas market. [See Q. 34 & 35]
Q.6. Discuss the impact of promoting a product through trade fair and
exhibitions in international market. [See Q.36]

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