Page 28 - International Marketing

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30 International Marketing BRILLIANT'S

the lessons learned in Japan to the U.S. and European markets. The study
of international marketing thus can prove to be valuable in providing insights
for the understanding of behavioral patterns often taken for granted at home.
Conclusion

Thus, it can be concluded that the benefits of international marketing
are considerable. Trade moderates inflation and improves both employment
and standard of living, while providing a better understanding of the marketing
process at home and abroad. For many companies, survival or the ability
to diversify depends on the growth, sales and profits from abroad. The
more commitment a company makes to overseas markets in terms of
personnel, sales and resources, the more likely it will become a
Multinational Corporation (MNC). 
DOMESTIC AND INTERNATIONAL MARKETING
Q.4. How International Marketing is different from Domestic
Marketing? Explain. [MBA 2011]
OR
Discuss critically: “In one sense international marketing does
not differ from domestic marketing. It involves the same basic
marketing tools, concepts techniques and know how.
Differences arise in terms of applications of these fundamental
domestic marketing practices to international markets which
are characterized by complex environment differences and
conditions.” [MBA(FT) 2007, 2005]
OR
Explain as to how international marketing is different from
domestic marketing. [MBA(FT) 2006]
Introducion
One way to understand the concept of international marketing is to
examine how international marketing differs from domestic marketing.
Domestic marketing is concerned with marketing practices within a
researcher's or marketer's home country. From the perspective of
domestic marketing, marketing methods used outside the home market
are foreign marketing. International marketing is much more complex
because the marketer must cope with different cultural, legal, political
and monetary systems.
Similarities Between Domestic and International Marketing
International marketing even though it has certain distinct
characteristics, is essentially similar to domestic marketing in terms of