Page 4 - LittleBookofPositioning_KB_DIGI_Neat

Preface

Are you sitting
comfortably?
Then I’ll begin…
There was a time when products
and services could rely solely
on their unique attributes to
capture value and drive profits. In
a global marketplace competition
is increasing for all of us and it
has never been more important
to create alternative and effective
ways to differentiate. This little
book will help explain and guide
you in the art of positioning –
what it is, why it is important
and how it is done.

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